Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reemoo marked it as to-read Nov 30, Goodreads helps you keep track of books you want to read. Just a moment while we sign you in to your Goodreads account. Vugar rated it really liked it Aug 20, Monica Bercea added it Jan 05, Ven rated it liked it Nov 08,
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Neuromarketing: Exploring the Brain of the Consumer
Horacio added it Jul 08, Return to Book Page. Marin Nikolli added it Jun 26, Victor Hromei marked it as to-read Apr 13, When Marketing meets Neuroscience Remy Konimois marked it as to-read Jun 10, Monica Bercea nwuromarketing it Jan 05, Goodreads helps you keep track of books you want to read.
My library Help Advanced Book Search. Understanding the mind of the consumer is daunting for marketers.
Neuromarketing : exploring the brain of the consumer – Ghent University Library
Matthew Price rated it it was ok Feb 25, Exploring the Brain of the Consumer. Strengthening the control over their own desires and the ability to navigate the maze of data are crucial skills consumers can gain to benefit themselves, marketers and the public.
Reemoo marked it as to-read Nov 30, Jorge Julio Cobian Cruz rated it it was amazing Nov 17, Anida added it Dec 10, Sviatoslav Hniydovskyi marked it as to-read Nov 29, Other editions – View all Neuromarketing: As science probes the interplay of reason and emotion in decision-making, this book offers analytical perspective on the brain, using biometric studies to blaze new frontiers in market research.
Refresh and try again. Jorge Lendeborg marked it as to-read Aug 27, Gagan marked it as to-read Nov 19, Miguel Couceiro Neto rated it really liked it Dec 05, Esteban Robles marked it as to-read Jun 09, Nawaz Anwarudeen marked it as to-read Oct 03, Understanding the mind of the consumer is the hardest task faced by business researchers. BiBi added it Neuromarketing exploring the brain of the consumer 06, Sura Alamiry marked it as to-read Jul 27, Rather, they complement one another.
No trivia or quizzes yet. Hadi marked it as to-read Oct 04, Asifuzzaman marked it as to-read Mar 24, Account Options Sign in. Kelly rated it liked it Sep 16, Tons of interesting and practical information from the world of neuroscience and psychology i.